Internet Marketing Blog

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win busine (more…)

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There’s nothing new about internet marketing.

The “cutting edge” online marketing strategies that we use today were actually pioneered by old school direct marketers long before the internet was even invented.

Back then, these “paper-and-ink men” who would usually send their sales copy out with a stamp, rather than a mouse-click.  But there’s a big difference between marketing today, and marketing back then.

While today, we can send an email to thousands of people practically for free – the “pen-and-ink men” would need to pay up-front for paper, stamps, envelopes, printing costs, and someone to stuff thousands of envelopes!

This meant the stakes were much higher back then, compared to today.

If the “pen and ink” men couldn’t make enough money to pay for stamps and envelope-stuffing, there was no cheap-hit second chance – no sticking up another web-page and trying again!

So they had to create a profitable marketing campaigns every time – or risk going bankrupt!

This profit-or-die world of direct marketing back then created some of the sharpest, most street-smart marketers seen today.

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully int (more…)

Review

A quick, practical, and extremely useful guide to word of mouth marketing. Emanuel Rosen, author of The Anatomy of Buzz  As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time. Jonah Bloom, Executive Editor, Advertising Age  It’s brief. It’s elementary. It’s obvious. But the Truth often is. Read this (more…)