Internet Marketing Blog

How to create, compose, promote and sell an E-book on the Web.

Yes, it’s true what they say.

Everyone can write an E-book, or information product, and distribute, sell, or give it away, on the Web.

Ordinary people, like you and me, do it with success, and some folks are selling thousands of copies every month.

Here are some of the advantages of being an  E-book writer:

* You have total control over your work. You are your own boss, you decide what, when and where you will write, and no publishing company or editor can put you on a dead line.

* You make 100% of every E-book sale.

* You decide where to promote, and how much you spend on advertising costs.

* You can create as many E-books as you like, and start selling them the next day once you know how to do it.

* Your E-book will sell 24/7. Even when you’re sleeping, or on vacation, people will be able to buy and download your book from your web site.

Does this sound attractive enough to you?

I’d guess so

What you need to start

It doesn’t take a lot to start as a writer. All you need is a text processing program like MS Word,
Notepad, or any HTML Editor, like FrontPage 98/2000.

Why an HTML editor? Because most E-books are compiled from HTML pages.

If you have no idea how to write HTML, you can download Joe Barta’s FREE HTML-Tutor by clicking here. (If this link doesn’t work, you may try it from here. )

(You need a Windows PC with MS Internet Explorer 6.0 or later to use this software. Also be sure to enable Java!

If you’ve never created a web page before, this tutorial will guide you gently through the basics of HTML.

If you already have experience in HTML, you’ll probably find this info a bit simple. However, the tutorial is free, and there are some useful tips in it, explaining how to upload your web pages to your server, and how to reduce your GIF images.

TIP: A GIF optimizer that reduces the file size of your GIF images up to 75%, is also included.

Here’s a list with FREE HTML-Editors:

Notetab Light(FREE)

NoteTab Light makes text editing a breeze. Move quickly around a stack of large files with a simple interface. Format your text to your heart’s content. Write with the font of your choice, fixed-width or proportional.

First Page 2000(FREE)

1st Page 2000 is a professional HTML editing software which lets you create great web sites fast! The visually appealing program comes bundled with over 450+ Javascripts and supports
all the latest web languages.

HTMLPad (FREE)

HTMLpad is a HyperText editor for Windows 95 and NT 4.0. It can be configured to operate as a simple text editor like the Windows Notepad, or as sophisticated and customized as you like. It caters to the developer that is familiar with HTML and looking for an editor that provides them with complete control
over their markup, without consuming a great deal of system resources.

Arachnophilia(FREE)
Arachnophilia can import and automatically convert RTF documents, tables, and outlines from any Windows 95-compliant application to HTML. It supports up to six Web browsers, CGI, frames, Perl, C++, Java, and JavaScript. Other features; a built-in, intelligent FTP client; automatic uploading of changed
files; user-defined templates; global search and replace; and an interface with full drag-and-drop capabilities. This software includes built-in tutorials on HTML development, JavaScript, frames, and the Internet.

E-books are easy to distribute, and you have almost no coststo cover..

Once your E-book is finished, you can make it available to thewhole world by putting it on a web server.

If you can accept credit card payments from your web site, you are ready to start making money.

You can also let other people help you promote and sell your E-book, by setting up an affilate -or reseller- program, but I’ll tell you how to do all this later.

Now, before you say: “I can’t write an E-book, because I never did a writing class, and I have nothing to write about”, listen here…

ANYONEwith a passion about a subject that he or she likes can write. You just need to be persistent and determinated and you will succeed.

If you know a lot about dogs, gardening, scuba diving, or whatever you care about, you have… >KNOWLEDGE!

And knowledge is what it takes to write!

Sharing knowledge is a very profitable business on line,because Info-Products have proven to be the best selling item on the Web.

People always have a need for information, and if you can provide it to them, by teaching them how to do things better, you will be rewarded.

Here are 3 examples of how you can use E-books:

Example 1:

Author Michael Webb has been married for 11 years, and he never had a fight with his wife.

-At least, that’s what he says

So, what did Michael do?

He decided to write an E-book with tips on how people can improve their marriage or relationship, and called it: “50 Secrets of Blissful Relationships.”

Michael created a web site around his book, gave it some promotion, got noticed by the media, and his E-book soon became a bestseller.

Example 2
Paul Meyers is an expert in E-zine publishing, and he uses simple tips and techniques that nobody else uses to sign up thousands of new subscribers to his E-zine… every month.

What did Paul do?

Right! He wrote an E-book about this subject, and because it contains so much useful info, it sells like candy.

Example 3:
I created an E-book, that contains interviews with 50 E-zine Publishers. All I had to do was send the E-zine Publishers my questions, and then copy and paste their answers into an nice E-book.

You see, you can even write about a subject without being an expert, or without doing much study work.

If you use newsgroups and discussion lists to ask other people what they do to succeed in their business, you can write from their ideas.

WARNING: don’t just copy and paste other people’s words. This is NOT allowed and unethical.

It’s better to write in your own unique style about how their tips and ideas have helped you, and if you like,
you can give the people the credit they deserve.

Believe me,  in no time you’ll have a chapter or even an entire book to share with the world.

This is just an example to prove that you can write about anything.

So stop being lazy and get on the keyboard

About the creative process of writing.
Really,  you don’t have to go for the Pullitzer Prize, if you start writing.

On the contrary!

Try to write as you speak.

Be clear, and come right to the point when you make a statement.

Remember, it’s not about HOW you write, it’s about WHAT you have to say.

TIP: People love to read clear lines, and if you use lots of white space between your paragraphs, you’ll keep the readers interested.

Don’t forget; Keep it simple!

Or even better; Keep it stupid simple

Now that you have your idea, you’re ready to start doing the real stuff, that is… being writing

One more thing: before you start hitting those keys, ask yourself if there is an audience waiting for your book, or are you going to be your own reader?

Make sure there are people willing to read your E-book before you write it.

Otherwise: DO NOT WRITE IT!

Here are some tips to keep in mind when you write:

* Be original.

* Inject your personality into your writing style.

* Use short sentences.

* Use words that don’t force your readers to grab a dictionary to understand you.

* Put in some sort of illustration to prove your point.

If you should need more tips or advice concerning the creative process of writing, here are some web
sites that will help you:

http://www.hiddencave.com/creative.asp

http://www.writingclasses.com

http://www.gmu.edu/departments/writing

http://www.mind-like-water.com/Directory/Nonfiction/DirNF_Writing.html

http://www.ebooks.com/subjects/subjects.asp?SID=153

Search engines have a short list of critical operations that allows them to provide relevant web results when searchers use their system to find information.

1.    Crawling the Web
Search engines run automated programs, called “bots” or “spiders” that use the hyperlink structure of the web to “crawl” the pages and documents that make up the World Wide Web. Estimates are that of the approximately 20 billion existing pages, search engines have crawled between 8 and 10 billion.

2.    Indexing Documents
Once a page has been crawled, it’s contents can be “indexed” – stored in a giant database of documents that makes up a search engine’s “index”. This index needs to be tightly managed, so that requests which must search and sort billions of documents can be completed in fractions of a second.

3.    Processing Queries
When a request for information comes into the search engine (hundreds of millions do each day), the engine retrieves from its index all the document that match the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user. For example, a search for car and driver magazine at Google returns 8.25 million results, but a search for the same phrase in quotes (“car and driver magazine”) returns only 166 thousand results. In the first system, commonly called “Findall” mode, Google returned all documents which had the terms “car” “driver” and “magazine” (they ignore the term “and” because it’s not useful to narrowing the results), while in the second search, only those pages with the exact phrase “car and driver magazine” were returned. Other advanced operators (Google has a list of 11) can change which results a search engine will consider a match for a given query.

4.    Ranking Results
Once the search engine has determined which results are a match for the query, the engine’s algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query. They sort these on the results pages in order from most relevant to least so that users can make a choice about which to select.
Although a search engine’s operations are not particularly lengthy, systems like Google, Yahoo!, AskJeeves and MSN are among the most complex, processing-intensive computers in the world, managing millions of calculations each second and funneling demands for information to an enormous group of users.

Speed Bumps & Walls
Certain types of navigation may hinder or entirely prevent search engines from reaching your website’s content. As search engine spiders crawl the web, they rely on the architecture of hyperlinks to find new documents and revisit those that may have changed. In the analogy of speed bumps and walls, complex links and deep site structures with little unique content may serve as “bumps.” Data that cannot be accessed by spiderable links qualify as “walls.”
Possible “Speed Bumps” for SE Spiders:

·    URLs with 2+ dynamic parameters; i.e. http://www.url.com/page.php?id=4&CK=34rr&User=%Tom% (spiders may be reluctant to crawl complex URLs like this because they often result in errors with non-human visitors)
·    Pages with more than 100 unique links to other pages on the site (spiders may not follow each one)
·    Pages buried more than 3 clicks/links from the home page of a website (unless there are many other external links pointing to the site, spiders will often ignore deep pages)
·    Pages requiring a “Session ID” or Cookie to enable navigation (spiders may not be able to retain these elements as a browser user can)
·    Pages that are split into “frames” can hinder crawling and cause confusion about which pages to rank in the results.

Possible “Walls” for SE Spiders:
·    Pages accessible only via a select form and submit button
·    Pages requiring a drop down menu (HTML attribute) to access them
·    Documents accessible only via a search box
·    Documents blocked purposefully (via a robots meta tag or robots.txt file)
·    Pages requiring a login
·    Pages that re-direct before showing content (search engines call this cloaking or bait-and-switch and may actually ban sites that use this tactic)

The key to ensuring that a site’s contents are fully crawlable is to provide direct, HTML links to to each page you want the search engine spiders to index. Remember that if a page cannot be accessed from the home page (where most spiders are likely to start their crawl) it is likely that it will not be indexed by the search engines. A sitemap can be of tremendous help for this purpose.

Do you already own a business of your own?

Are you still working 9-5, like I did just two years ago? if you are, you probably can fortell how much you will be earning in five years to come.  How much will you have saved on your account? $50,000? $100,000? You do to math.

If you haven’t already done so, I DARE YOU to establish your own basil. You have virtually nothing to loose.

A few things you should know and remember when starting your business. Make sure that your expectations are realistic. Chances of you becoming millionaire overnight are close to none. Instead, set yourself realistic 9 reach for in the future.

Don’t get me wrong. Real people are making big money on the Internet. But you have to learn to crawl before you learn to walk. Patience is a virtue.

Above all, don’t get discouraged. Discouragement is worse than failure. Instead of thinking “problems” think Challenges”.

Don’t let the idea of running your own business scare you. You don’t need an office, a secretary or expensive equipment. You don’t even need to quit your 9-5  yet.

When you finally decide to secure your financial freedom and establish own enterprise, take my advice and go to your local town hall to register. Some companies don’t bother to do that and thus are operating illegally. Don’t be one of those “under the table” operations. Not only you get many tax benefits, but setting your ming at rest can be just as important.