Internet Marketing and e-Commerce
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing.
About the Author
Stanford Graduate School of Business alumni lead a high percentage of the most successful companies on the Internet. Many of thes (more…)
January 26th, 2010 by admin
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