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Article Marketing

Besides the direct traffic results there are some other important benefits from using article marketing. The one thing I’m really noticing is how important the article title is. Those of you who are copywriters or regular bloggers will be well aware that the title of your articles has the most impact on how often your article is read. The same of course applies in article marketing but it also impacts whether your article is republished. Given that most publishers first search article directories for content, your article title has to have the right keywords and has to be interesting enough to be clicked and finally, if you are lucky, republished. That’s a lot of steps to go through and a lot riding on how good your title is.

Thankfully you can go back and change the title of any article (in fact you can change any element of your articles at any time but it has to be re-approved each time), however you should aim to get it right straight out the door. This is because your article is featured in the Ezine Articles main highly-trafficked category page when it is first published and will very quickly drop off as newer
articles are published by other authors. You don’t get this benefit when you go back and alter an existing article.

Short And Sweet
It’s well known in the article marketing industry that the short, 400-600 word articles, generally get the most traffic. People have short attention spans and they want quick, easily absorbed tidbits, not long in depth quality articles. Yes okay, I had trouble adhering to this rule and I still have trouble getting a point across in so few words. The statistics don’t lie though and the short articles will get you more exposure and more traffic, so I spent some time cutting down some of my blog articles to give them a better chance of syndication.

The Vital Few
Every now and then one article will do much better than all the other articles. When you get the right combination of a solid title, a brief word count and a popular topic your article can go viral and be picked up many times. I can’t really say that any of my articles went viral but a few did standout while others really struggled.

Quantity Over Quality
Speaking from my experience, most of the backlinks I generated from article marketing where not from quality sites. I can think back to maybe one or two instances where I was pleased to see my article republished in what appeared to be a reputable website, with high PageRank and a real audience. Most of the time  I spotted my article reproduced at spam blogs – websites and blogs that republish content, slap a bunch of AdSense ads around it and hope to get into the search engines and make money from it. These still count as backlinks and help your traffic cause, but it’s really a case of quantity over quality, which is not sound strategy when it comes to search engine marketing.

What About the Duplicate Content Penalty?
The duplicate content penalty is a major concern when republishing content. Remember Google (and other search engines) may penalize websites that produce duplicate content by removing the page from its index or reducing its search ranking. Now my understanding is that the original source of the article, as in the first place that Google finds the content or the version it deems as the oldest, won’t be penalized. This is not a verified claim, I’ve heard counter arguments against it and in some circumstances if your source content is found after it’s republished somewhere else (which can often be the case if your site is not regularly indexed in search engines and the site that republishes your work is), then it’s your site that risks the penalty.
The answer of course it to modify your article before submitting it to Ezine Articles or similar directories so it’s not a direct reproduction of the article on your website. In my case I reduced the size of most of the articles I submitted so they were not exactly the same as the originals, although they certainly would have shared paragraphs so I probably didn’t do enough. I’ve yet to notice any penalization but there are a lot of forces in play here so if you are really worried, take the time to modify your articles or only submit original content.

March 2nd, 2010 by admin

Turn articles into ebooks

Changing the article becomes viral e-book itself, which spread in the NET. This is one of the best FREE marketing techniques you should use the Internet to promote your business. This requires a bit of work at the end, but the results can be spectacular, and then you can drive traffic to your site can be phenomenal.

Least one ebook can generate non-stop paying customer and targeted traffic to your website for years to come. Creating viral ebook to all your articles compiled into a single digital product that can sell or give on the Internet is almost as easy and simple to do as a fall in the chair (the hard part is to prepare marketing materials to promote your ebook).

If you give away a free ebook to give readers the opportunity to brand a few links in your ebook. If they knew there was something in it for them, they will gladly pass your ebook
around the net.

Here’s another approach that you can do. Rather than give yourself ebook, ebook sells for between $ 17 and $ 27 and includes master resale rights as part of the offer. Funny thing about the $ 17 – $ 27 price tag. There are affordable for all people, but also continue to obey freebie seekers from your list. Interested readers will pay more attention and click through the link.

After all, anyone paying $ $ ’s for the ebook to be read … it doen’t make sense ..? And by including master resale rights you get into the internet ebook business opportunity.
Allows customers to sell ebook (block 100% of profits) practically guarantee you will spread ebook on the internet without further effort on the part.

And once you start the viruses ‘rolling ball’ does not stop it!

Here’s what you should do
1) Including a reseller license on the first or second page your ebook so that every person who bought your ebook immediately know that they have resale rights to your product.

2) Include a copy of the sale of the site and thankyou pages as part of the package ebook (or make it downloadable from your ebook) – This is an absolute must.

The most difficult part in the campaign is to create your own sales materials. If you copy sales stinks, your product will not get the login view
I know there are many good books and courses that will teach you the basics and more advanced copywriting techniques – the problem is … You still have to spend several months to learn the basic of what works and what does not and even more time on your own structure … selling copies of the question is whether you have the time to do this?

Would you like to ebook quickly spread around the internet?
‘Then he really made’ Easy Peasy ‘for customers, giving them ready to upload the sales page and graphics so that all they have to do to get you started selling your ebook is to change the order link.

Oh and by the way … You do not need to spend hundreds of $ on a website builder like frontpage or Dreamweaver, you can take the best free website builder right here.

Continue on the topic of resale rights.
There are hundreds if not thousands ‘Resale Rights marketers’ on the internet which continues in custody for ebook information of new products that they can sell.
Some internet marketers a very large Internet mailing list business opportunity seekers. Can you imagine if they offer your ebook to their lists. In a few days ‘targeted’ traffic to your website will rocket through the roof. In these days of your ebook 100’s of
computer.

THAT’S MORE hundreds of potential resellers

You can leverage even more for your own benefit – If you want to ebook spread across the internet, add the following two lines to the terms of the sale again:

“You may include this ebook as a bonus you own the product and / or packages provided to sell the product key of at least $ 27″

By adding two additional lines for resale terms you still maintain the value (eg you can not book as a freebie given away), but can with other products packaging popular.
You can imagine what will happen – 100’s of ‘resale rights’ marketers will take your choice for ebook with their product packaging to make unstoppable viral marketing ebook. Once this begins, nothing is stopping

You can start the whole process of viral marketing by giving you a FREE copy of the eBook in exchange for the customer sign up for the list or 5 days. (Remember! There are products – resale right so that the term does not apply to you).

June 4th, 2009 by admin
Posted in Writing | 1 Comment »

Writing Headlines

As a web check written. Good headline. If you want to capture more of your interest. Experience with the installation avalanche of blog RSS feed subscription and advertising, the headline is more important that ever was.

So how you will impress your readers? How do you get readers to subscribe? There is no way to increase the fracture, but few show how readily popular. I built this loyal following with these strategies.

Discuss and keywords KillerTrends.

Folks enjoy reading stories about the topics they are passionate about. Many people likely endure longer than others while some just a little – now if you are writing about hot topics, learn to put those keywords in the. Pique your read of the thirsty.

So what set these hot topics? Today ‘Vista’, or (especially) ‘Leopard’ to ensure the best headline of interest. ‘QuadCore’ and ‘Core 2 Duo that’ the strong contenders among the PC crowd and fashion such as “Prada” and “Louis Vuitton Knockoffs” to draw a large wave.

Example.

The headline is incorrect: ‘TV to a new program. FashionProblems’.

Good headline: ‘Louis Vuitton fashion model TV Exposes scam’.

The word “problem” is too abstract. So is “TV program”. People will say. “So what??” But buzz words such as television and fashion, Louis Vuitton model has several interesting trick you will hear several clicks. Your ad!

Use Superlatives.

Okay, I use the best. But you see my point. Used in social bookmarking sites like Digg, you can snag a flurry of clicking on your headlines. In fact, it may be the best approach.

Example.

Incorrect headline: ‘How good is purchased in bags for your female friends’.

Good topic: ‘The only way to find private brand bags for less than $ 30′.

Not only are bags. $ 30 brand bag. Not only a good way. Confidential way.

No way to collect heat and interest than to boast. superlativize. (Such a word). Who see them stick out like sore thumb and snap them like hotcakes. Period may vary depending on your reading.

If you must use the word. ‘Best ever’ or ‘worst’ or ‘longest’ or ‘top pick’ in the headline. You will burn by clicking the server.

Keep it concise.

If you do not talk to Oprah miracle cream or hot phone that can be labeled “last ever” then your best bet may be to disclose in a single sentence.

This sort of headline for the refinement of complex monitoring – you leave the article results in a short sentence and tempt the reader’s interest enough to click. A password and eat all the posts.

Example.

The headline is incorrect: ‘Development of new high-tech Notebook’.

Good topic: ‘Apple’s MacBookPro 32 Compaq computer chess dance’.

Woah! About how? Rather quickly tell you how to read pictures just as fast.

As a lawyer desperate to witness the leading web-enable the hidden money condescending comments. They do this by rephrasing questions. Make big headlines!

Controversial piece is crafted leading questions to prepare readers for the contrived notion.

Example.

The headline is incorrect: ‘QuadCore not much better than CoreDuo’.

Good topic: ‘QuadCore is any better than CoreDuo?

Thomas loaded question bait fanboys to comment on your site – including links to the parts of their own. In fact, one way link back is to take a quick gesture in polarized hot topic. Suddenly you see someone down to reduce the size of your blog or praise is power!

Show people drive Wild.

Can not think other fancy headline. Do you have a fallback. Items.

Write a blog because readers love fun items bitesized iterations.

Show was good. They are charming. They are delicious. They make me $ 2000 per month in AdSense.

Example.

The headline is incorrect: ‘big money this way in 2009′.

Good headline: ‘Top Ten Money making products for 2009′.

Build your list, especially as the year ‘2008 ‘in the example. Add local authority and credibility. Most important people feel they are advanced.

February 21st, 2009 by admin