Internet Marketing Blog

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer?s arsenal. The key issue facing mark (more…)

INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing.

About the Author

Stanford Graduate School of Business alumni lead a high percentage of the most successful companies on the Internet. Many of thes (more…)

There’s nothing new about internet marketing.

The “cutting edge” online marketing strategies that we use today were actually pioneered by old school direct marketers long before the internet was even invented.

Back then, these “paper-and-ink men” who would usually send their sales copy out with a stamp, rather than a mouse-click.  But there’s a big difference between marketing today, and marketing back then.

While today, we can send an email to thousands of people practically for free – the “pen-and-ink men” would need to pay up-front for paper, stamps, envelopes, printing costs, and someone to stuff thousands of envelopes!

This meant the stakes were much higher back then, compared to today.

If the “pen and ink” men couldn’t make enough money to pay for stamps and envelope-stuffing, there was no cheap-hit second chance – no sticking up another web-page and trying again!

So they had to create a profitable marketing campaigns every time – or risk going bankrupt!

This profit-or-die world of direct marketing back then created some of the sharpest, most street-smart marketers seen today.