Internet Marketing Blog

Here is an interesting infographic about the battle between Android and iPhone.

First of all let’s consider the ‘normal’ way that people approach affiliate programs.

1. They sign up for a program and then do one or more things:
2. They run ads in their own newsletter.
3. They add links to their web site.
4. They buy classified ads in e-zines.
5. They use banners on their site.
6. They create a doorway page and register on search engines
7. They arrange solo mailings

Is there anything wrong with these techniques?
Yes and No. Let me explain…
The biggest problem, and the biggest factor in why these people don’t see good sized affiliate checks is that they do these things but they use the standard/suggested ads that the product author has provided. They use the supplied banners to put on their page and they use the provided solo ad copy.

What’s wrong with that? Nothing if you are one of the first to promote it and you only use the pre-written material to get things started. But when everyone is using the same copy, and people see the same ad over and over – it becomes ineffective. Perhaps you recall classic ads like the one that was used for a product called ‘The Cookie Cutter’?

‘A crazy little ad that pulls like…’ – yeah you remember the one. I didn’t personally promote the cookie cutter, but I know of people who did. What was interesting was that some people kept selling that product when other people considered it long dead, and the reason they did well was that they didn’t use the two or three standard ads the product owner provided.

Since the product included an entire section on constructing ad copy, I told those who emailed me complaining that they’d do better to actually READ THE REPORT and try out some ads of their own. Many people probably didn’t bother, but some that did contacted me later and thanked
me because they were having far greater success promoting it than they’d had with other products.
They had that success because for the first time  someone FORCED them to think for themselves.

Think of a blog this way: It’s a kind of Web site. All blogs are Web sites (the opposite isn’t true, though), and neither the content nor the creator makes a blog a blog — the presentation does. A blog can be many things: a diary, a news source, a photo gallery, or even a corporate marketing tool. Blog content can include text, photos, audio, and even video, and bloggers talk about
nearly any subject that you can imagine.

One of the reasons blogs have become such a popular way of publishing a Web site is because they’re particularly good at generating high search-engine rankings. If you have a blog, it’s more likely than a standard Web site to come up high in lists of search results for the topics you discuss because your posts are fresh and current. Search engines give an extra boost to Web pages that have the most recently updated or created content related to the keywords that someone is searching for. And better search-engine listings mean more visitors, more readers, more comments, and a more vibrant community.

Individuals and companies have taken advantage of the blog medium to reach out to Web users.

How people use blogs
With millions of blogs in the world — the blog search engine Technorati has tracked more than 133 million blogs since 2002 — it’s obvious that blogging is a popular and successful format for publishing a Web site. But just what are people doing with blogs? They can’t all be talking about their cats!

And they aren’t. Bloggers are using the blog format to communicate effectively in all kinds of information spheres, from the personal to the professional. In fact, many blogs serve multiple purposes at the same time, mixing posts about activities at home with news pertaining to work. Your blog can serve many purposes in your life.