Internet Marketing Blog

Everyday getting traffic on the Internet gets a little more competitive and a little harder. 5 years ago if you knew what you were doing you could setup a website in an hour (or less, I often would setup 100 sites per day) that would generate hundreds of dollars in ad revenue over the course of a few months, or even days.

Things have changed. Search engines have evolved and competition has grown. But just as 5 years ago, there are still strategies you can use to get fast rankings and traffic from the search engines such as Google, Yahoo, and Bing. If you want to rank #1 for a broad keyword like insurance or mortgage, tough luck. Grab about 500k in venture capital then we’ll talk. But I will be able to show you how to find higher converting keywords that can make you big money. (Higher converting simply means a larger percentage of the people who view your site will take action, buy, etc).

First a quick SEO overview to make sure we’re both on the same page. Search Engine Optimization (SEO) is not rocket science.
If you want a site to rank high in the search engines you need 2 basic elements. Your on page content needs to be relevant to the word(s) or phrase(s) you’re targeting and your page needs to have incoming links from your site and other websites. Other SEO experts may try and complicate the process but these 2 elements are at the end of the day all you have to have to get search engine traffic. That said, getting links and proving to the search engines that your site is relevant can be a little trickier then it might seem. That’s where these strategies are going to prove critical in shorting your time to ranking and getting you consistently ranked high. (Consistently is the keyword here, many ‘SEO experts’ have received high rankings on a site but this report shows you how I do it every time.)

Getting Links
There are hundreds of ways to get links to your sites but 2 of my favorites are article distribution and blog networks. Your basic goal is to get links from other websites to your home page and sub pages of your sites. When it comes to links, search engines use a couple basic factors to determine your site’s rankings for a specific keyword.
Generally the more links you have, the better. But not all links are created equal. The more ‘powerful’ a site is the more important the thinks coming from it are to your rankings (sometimes people talk of this in terms of Pagerank, it’s not exact but it can be
used as a rough guideline). Also the anchor text of links have a large influence in telling search engines what your site’s topic is about. In general if your site is about insurance then others would link to your site saying things like “good insurance info”, “insurance quotes”, and “insurance”.

Blog Networks
A blog network is simply a group of sites (generally blogs) that are often targeted around a subject, linking to each other, and capable of pushing links to websites on demand. Our basic goal here is to create at least 10-20 blogs using a free blog platform such as WordPress.org (the free open source software – not wordpress.com’s hosted platform) on different class C IP addresses. Fill them with posts that are related to the keywords you’re targeting. Then link inside the posts and/or in the footer of the sites to other sites in your network using targeted keywords.

Pump a few links into a couple of the sites from article submissions (or any other linking strategy – buying a couple free links on TextLinkAds.com using a coupon code such as ” STARTER KIT” is a good trick here) and within a couple weeks your sites should be indexed in Google. Now you have a network of sites that are capable of sending hundreds of links to your new sites almost instantly. Whenever a you begin a new affiliate promotion, bring a new money site online, or just want to get a new page of one of your sites indexed and ranking higher you can simply blast links to your network and see results in record time.

For every new market you enter you should create a blog network of at least a few sites so you can get your new content on your new and existing sites indexed and ranking faster then your competition can imagine. Your goal is to mimic what naturally occurs in the wilds of the Internet and tell the search engines what your site’s content is about.

Link Example: Internet Marketing Blog (This tells search engines that the site Celeblogs.info should rank for “Internet Marketing Blog”)

Making sure your blogs and sites rank high
Now you’ve got your SEO and Blog Network 101 courses out of the way and it’s time to get into the meat of what virtually guarantees high rankings for your new sites. Google has what I call tiers for domain extensions, there are more or less 3 tiers. .Com is obviously what everyone considers to be the extension of choice for a domain but there are also .net, .org, .info, .ws, .biz, .us, and misc country extensions.

Quick Tier Overview
Tier 1: .com, .net, .org
Tier 2: .biz, .us
Tier 3: .info, .ws

Everyone wants www.theirkeyword.com as their domain name. They assume if they own a domain like insurance.com or mortgage.com they have a chance people will type insurance.com into their web browser directly and land on their site by-passing the search engines all together. If you own a big keyword like insurance.com there is definitely a chance this could happen, but if all you do is buy and park your domain then you’re missing out on some serious opportunity that we’ll get into in a minute.

What everyone else misses and what is going to put you ahead of 99.99% of your competition is this… Google views .net and .org domains on the same level as .com domains. That’s right, I said it, there’s no difference in the almighty Google’s eyes. I’ve tested it across hundreds of my own domains and confirmed my results with others. What’s the big deal? Incase you’ve never looked, .net/.org domains are floating around unregistered or cheap for tons of high traffic keywords that have had the .com’s taken for years. Yes I know, no one that’s typing a domain directly into their browser is going to randomly type in insurance.net, but that’s not the goal. Google gives a huge ranking bonus for what I call exact match domains on Tier 1. An exact match domain is a domain that has your keyword in it exactly. If you’re targeting the keyword Atlanta Auto Insurance, an exact match domain would be atlantaautoinsurance.com/.net/.org.

Note: This does NOT include atlanta-auto-insurance.com or atlantagaautoinsurance.com
(unless you’re targeting the exact match phrase Atlanta GA Auto Insurance).

Also to clarify, we only want to use a Tier 1 domain, .info is considered a second class domain name (and I’ve just not seen as good of results from Tier 2). Back a few years ago the .info domains sold for $1/year at some registrars and people quickly grabbed them up by the thousands creating mass spam sites. From my testing Google completely discounts these domains, it takes huge numbers of links to get them to rank properly.

The opposite is true for Tier 1 exact match domains. If you own a tier 1 exact match domain for your keyword then you will be able to rank extremely fast and if you’ve created a quality blog network all you will need to do to rank is plug in your new site and point some links from your network to it. There are also some slightly more advanced strategies here that you can take advantage of and dominate not just one of the top 10 spots but the majority of them.

Simply put, pages at video and social media sites can benefit from your Blog Network’s incoming links also. Google loves ranking pages from Web 2.0 sites high in their index, especially for keywords that do not have tons of competition. A few links from your blog network can turn a #10 Youtube video ranking into a #3 practically overnight.

Picking the right keywords
I know, I know, your perfect exact match domain for your keyword is taken. But don’t throw in the towel before you even get started. First, have you checked other Tier 1 extensions? Remember .net/.org is just as good. Next lets do some research with Google’s own keyword tool and see if we can find other keywords. We need more than one anyway to build out our blog network properly.

Spend a few minutes brain storming here about other possible keywords you can use to profit.

Have you considered regional domains? (Atlanta Insurance, or GA Insurance)
Have you considered adding or removing word endings? (Atlanta Mortgage may get as many searches as Atlanta Mortgages)
Have you tried adding additional clarifiers? (Atlanta Auto Insurance, Atlanta Truck Insurance)
Have you tried moving word position? (Insurance Atlanta)

After you’ve come up with a list lets jump to Google Keyword tool, switch to exact match, and see what we come up with. Look for keywords that have a good number of exact match searches each month, if no results are returned you’ll probably want to skip the domain unless you have an extremely profitable market where 1 lead every month or 2 is worth the cost of the domain and setup.

Getting Started
After you have a strong understanding of the road ahead its time to start buying and setting up your domains with a blog platform such as WordPress (‘blog’ networks can also be setup using normal html or other platforms but WordPress is a long standing and respected platform that Google loves to index). Be sure to keep things organized along the way, large blog networks can get confusing fast. You’ll want to know IP addresses, topics, content posted, current links, etc. Running a successful blog network can be a bit of work once you get beyond your first couple sites. I decided long ago whenever I ran into an issue that required me to repeat a task more then twice I would create a piece of software or build a system to automate the process. With blog networks, this is exactly what I did.

Here’s a very POWERFUL Google “hack” you can use to find tons and tons of authority sites. When doing a basic search, I got back over 14,000 results. Of course, not every one is an “authority” site, but there’s plenty of opportunity..

This specialized search finds vBulletin forums that have a blog plugin that allows forum members to create their own blogs. The Warrior forum is  just one example.

Why this is so powerful is because a lot of these blogs have their own RSS pheed. This gives you the ability to have tons of RSS pheeds, so you can submit them all.  Not only can you create a profile page on these vBulletin sites, but you also get your own blog as well as your own RSS pheed.

This is like killing three birds with one stone!
Forum profile page + blog + RSS pheed!

When you create a profile, you have one page for links. A blog adds another opportunity to get links. And both can be indexed by the engines. Also, your RSS pheed can be submitted to all the RSS directories, adding even more SEO power.

Here the footprint. Enter the text string below into the Google search box, modifying the “keywords” with your own.

“Blogs From The Members of” + “Find Blog Entries” + keywords

When I did the basic search, Google returned 14,000 forums. This means, there’s 14,000 more sites where you can create a blog with your own RSS pheed.

However, be sure to enter some keyword(s) so your search is unique, which means your sites won’t be shared with others.

Super Secret Squidoo Hack

I am only revealing this to the first 50 people that purchase this report through my Warrior Special Offer…Please keep it to yourself so both you and I can keep benefitting from it.

Step 1
Go To:
SEOchat’s PageRank search -

Step 2
Enter:

site:www.squidoo.com “0 points” your keywords

We’re using this special search to look for relevant lenses that contain a plugin for Squidoo that allows us to add links to the lens.

Step 3
As you visit each lens, scroll down and look for a button that says:

“Add To This List”

This is a Squidoo plugin that allows visitors to add links to other relevant resourrces.

Not every lens allows you to add links, but a high enough percentage do to make this worth while. If you don’t find a “Add To This List”  button, move to the next URL that has PR.

Also, it seems that recently some of these lenses have made these links “nofollow”.  At the time I’m writing this, I’ve found that more than half are still “follow”. So choose wisely.  Consider though, that a link on a popular lens can still drive traffic, even if it is nofollow.

You can use Firefox with the NoDoFollow plug in to easily see if a link is follow or nofollow. Follow links are highlighted in blue. Nofollow links in pink.

Download and install the NoDoFollow plugin for Firefox here. (You should be using Firefox when you click the link.)

Attention: You have to be logged into a Squidoo account to add links!

Once you are logged in, “vote” for your own link(s) to push them up the list a bit. If you have multiple Squidoo accounts, even better.

This will give you a nice list of relevant Squidoo lenses that contain a plugin so you can add your links, as well as the PR of each lens.

Don’t get greedy. Just get a few good links and move on to another linking strategy. You want to mix things up.

And don’t spam unrelated stuff. It’s too easy to get some PLR articles and post them on a blog, then get some Squidoo links. If you spam, you’re just more likely to get your links deleted eventually. Some of these lens owners moderate these links, others don’t…However, if you have decent/relevant content you should be fine either way.

Bonus Footprints

Below are some bonus search strings and resources you can use to find great places to add links. I didn’t include these in the WSO sales letter because you may be aware of them already and they aren’t all that original (or both). I’ve included them for your convenience….

Five Searches to find relevant forums for you to create profiles and participate:

Just go to Google, Bing and/or Yahoo and enter the following:

“Powered by vBulletin” + your keywords

“Powered by phpBB” + your keywords

“Invision Power Board” + your keywords

“Powered by WowBB” + your keywords

“Powered by SMF” + your keywords

Tip: Use the PageRank finding tips at the bottom of this report instead of Google so you can see the PR of each resource.

LinkPartners.com Footprint

I found this at the Warriors on this thread by intelinside on this thread:
A GREAT way to get links to your website

I’ve included it here for your convenience….It’s another fingerprint you can use to search to find places to place a link:

Keywords + “Please also suggest my link to the LinkPartners.com Directory.”

The Free Blog Commenter

This is FREE software that will find blogs using the footprints of popular WordPress plugins. (You must give email address).

http://www.thefreeblogcommenter.com/

Their Words:

• Quickly (couple minutes or so) find upto 60k blog posts per keyword entered.
• Search KeywordLuv, CommentLuv, Nofollow Free and Top Comments blogs all at once
• PR Check pages with single click
• Multiple (Random) profile inputs support
• Auto filling of profile on blog pages
• Proxy and User Agent support
• Select region of blogs that you wish to target
• Use inbuilt browser or default browser to open blogs in
• Saving / Loading of all settings and results.
• Export to .txt file for use with common comment spammers
• Threading for smooth usage
• eBook to guide you through using the tool to its best
• Lots more

Chad Kimball’s MetaFilter.com Trick:

Here’s a strategy I “borrowed” from Chad Kimball and tweaked so it’s a little easier.

Ask Metafilter is a site like Yahoo Questions, where you answer questions other folks post, but unlike Yahoo, Metafilter doesn’t use the nofollow tag.

You need to check out Chad’s entire video here to really understand this technique:
http://arborgroup.org/MetaFilterTrick/

I repeat: You must watch Chad’s video to do this correctly.

I’ve added the basics for you to use AFTER you watch the video.

(Note: You need to sign up for the site Metafilter.com. It costs $5 to join.)

Tips:

• When you sign up, use a user name that is completely unique and that you have never used for any other resource. This is because it is against Metafilter’s rules to link to your own resources.
• Go to http://www.seochat.com/seo-tools/pagerank-search/ , which is a SE that pulls Google results and also returns the pages’ PageRank.
• For the search parameters, check “sort by PR” and choose to return 100 results

Enter this search query EXACTLY as it’s written, except add your keywords:

site:ask.metafilter.com +”keywords” -”this thread is closed”

How to find WordPress MU Blogs

This one’s getting a little tougher and probably is over-used due to excessive usage by SEOers.

First, WordPress MU…The “MU” stands for “multi user” and it’s a WordPress plug in that allows the owner of a blog to give away free WP blogs, in essence making the owner a little like Blogger.com.

So if you can find WPMU sites, you’ll be able to create a blog of your own for free.

Here’s some fingerprints you can try to find WPMU blogs:

“you’ll be blogging seconds later”

“you’ll be blogging seconds later” + “keywords”

inurl:wp-signup.php

inurl:wp-signup.php + “Must be at least 4 characters”

Find some fingerprints of your own, so your network of WPMU blogs is different than others.

Also, don’t spam these sites…WPMU blogs are good for using PLR content, etc. Put up something decent and relevant, it doesn’t have to be original. Just make it good enough to pass a human inspection.

How To Find The PageRank Of Link Sites And Pages:

While searching for places to get links and acquire 3rd party “real estate”, some of you may want to check the PR of each site.

Here’s some options:

SEOchat’s PageRank search - This site returns Google results along with the PR for each site. Set it to return 100 results, and you can sort the results by PR or by relevancy.

Plan B
In case SEO Chat’s PR search doesn’t work, here’s an alternative:

Goohackle URL Parser:
http://goohackle.com/scripts/google_parser.php

Enter a search and Goohackle will return only the URLs from a Google search.  You can then paste the list of URLs into any of the PageRank checkers below. Also note the MORE URLs button on the Goohackle results pages, if you want more.

Scriptalicious PR script
If you want to take control and own your own script, this one is $20 and you host on your own domain…It lets you paste in a list of URLs and it will return the PR of each:
http://www.scriptalicious.com/scripts/PageRank-Script/

Here’s a Google search that returns about 200+ sites that use the Scriptalicious PR script and give you access to it:
inurl:multiple-pagerank-checker.php

If you use the above sites, please mix it up and don’t abuse/over use any single site.

Search engines have a short list of critical operations that allows them to provide relevant web results when searchers use their system to find information.

1.    Crawling the Web
Search engines run automated programs, called “bots” or “spiders” that use the hyperlink structure of the web to “crawl” the pages and documents that make up the World Wide Web. Estimates are that of the approximately 20 billion existing pages, search engines have crawled between 8 and 10 billion.

2.    Indexing Documents
Once a page has been crawled, it’s contents can be “indexed” – stored in a giant database of documents that makes up a search engine’s “index”. This index needs to be tightly managed, so that requests which must search and sort billions of documents can be completed in fractions of a second.

3.    Processing Queries
When a request for information comes into the search engine (hundreds of millions do each day), the engine retrieves from its index all the document that match the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user. For example, a search for car and driver magazine at Google returns 8.25 million results, but a search for the same phrase in quotes (“car and driver magazine”) returns only 166 thousand results. In the first system, commonly called “Findall” mode, Google returned all documents which had the terms “car” “driver” and “magazine” (they ignore the term “and” because it’s not useful to narrowing the results), while in the second search, only those pages with the exact phrase “car and driver magazine” were returned. Other advanced operators (Google has a list of 11) can change which results a search engine will consider a match for a given query.

4.    Ranking Results
Once the search engine has determined which results are a match for the query, the engine’s algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query. They sort these on the results pages in order from most relevant to least so that users can make a choice about which to select.
Although a search engine’s operations are not particularly lengthy, systems like Google, Yahoo!, AskJeeves and MSN are among the most complex, processing-intensive computers in the world, managing millions of calculations each second and funneling demands for information to an enormous group of users.

Speed Bumps & Walls
Certain types of navigation may hinder or entirely prevent search engines from reaching your website’s content. As search engine spiders crawl the web, they rely on the architecture of hyperlinks to find new documents and revisit those that may have changed. In the analogy of speed bumps and walls, complex links and deep site structures with little unique content may serve as “bumps.” Data that cannot be accessed by spiderable links qualify as “walls.”
Possible “Speed Bumps” for SE Spiders:

·    URLs with 2+ dynamic parameters; i.e. http://www.url.com/page.php?id=4&CK=34rr&User=%Tom% (spiders may be reluctant to crawl complex URLs like this because they often result in errors with non-human visitors)
·    Pages with more than 100 unique links to other pages on the site (spiders may not follow each one)
·    Pages buried more than 3 clicks/links from the home page of a website (unless there are many other external links pointing to the site, spiders will often ignore deep pages)
·    Pages requiring a “Session ID” or Cookie to enable navigation (spiders may not be able to retain these elements as a browser user can)
·    Pages that are split into “frames” can hinder crawling and cause confusion about which pages to rank in the results.

Possible “Walls” for SE Spiders:
·    Pages accessible only via a select form and submit button
·    Pages requiring a drop down menu (HTML attribute) to access them
·    Documents accessible only via a search box
·    Documents blocked purposefully (via a robots meta tag or robots.txt file)
·    Pages requiring a login
·    Pages that re-direct before showing content (search engines call this cloaking or bait-and-switch and may actually ban sites that use this tactic)

The key to ensuring that a site’s contents are fully crawlable is to provide direct, HTML links to to each page you want the search engine spiders to index. Remember that if a page cannot be accessed from the home page (where most spiders are likely to start their crawl) it is likely that it will not be indexed by the search engines. A sitemap can be of tremendous help for this purpose.